Hillary Clinton is a sharp, analytical woman. She's shrewd, calculating, objective, dispassionate and focused... all the reasons why she's going to lose the nomination.
People don't vote analytically; they vote emotionally. That's not what they say but it's what they do says author and psychologist Drew Westen. Another psychological principle kicks in to cover the dichotomy: rationalization: the need to invent plausible reasons for why you've decided as you have.
People say they "figured it all out" and decided on Obama instead of Hillary but that's not what's really happened. That's the rationalization. Instead, people respond to Obama's use of emotive methods of communication and his focus on altruism and hope. They know he hasn't described his plans for the future; they don't care. They're paying attention because they're emotionally involved and prefer that connection to the facts.
